The End of Bias

"Thoughtful . . . rousing . . . As the author explains, overcoming internalised bias isn’t a matter of flipping a mental switch; it is a lifelong process of constantly questioning our deeply held beliefs. None of us is immune."

―The Guardian

 

"Too often people think in terms of discrete moments―a degrading meeting here, a fleeting comment there―but Nordell points out that bias is often iterative and chronic . . . This isn’t a book that lets anyone off the hook. The End of Bias argues for a more profound sense of responsibility. "

―The New York Times Book Review

 

"Drawing on insights from cognitive science and social psychology . . . the book presents many convincing accounts of personal bias being reduced through self-reflection [and] emphasizes, above all, the urgent need for systemic solutions."

―The New Yorker

 

"The End of Bias: A Beginning opens up a new chapter on the movement to eradicate unconscious bias in some of its more pernicious arenas (education, policing, medicine, and beyond). Using a blend of scientific research and firsthand accounts, Nordell offers a practical approach to how we can move forward."

―Sloane Crosley, Departures Magazine

 

"A shrewd dissection of the implicit bias in the human psyche and how it could be trained to transcend it. Nordell digs deep into the realms of cognitive and social psychology, anthropology and developmental research to identify all the factors that contribute to our implicit and unconscious biases . . . Nordell not only highlights errors in our cognitive processes but also goes into depth about how to rectify them . . . The End of Bias is an exhaustively researched, illuminating book on what leads to bias and how to avoid those pitfalls."

―Rabeea Saleem, The Irish Times

 

"Could not be more timely,"

―Minneapolis Star Tribune

 

"We all have unconscious bias; it underlies our most destructive behavior. But we can change it. Informative, compassionate and necessary."

―Ruth Ozeki, author of A Tale for the Time Being and The Book of Form and Emptiness, AARP Magazine